Research Platform

Choice Based Conjoint Analysis

Introduction to Choice Based Conjoint Software

Choice Based Conjoint Analysis

Conjoint Analysis is a technique used to assess the different contributions aspects of a product or service make to individuals in the purchasing decision. For example, if a consumer decides to buy a mobile there are a couple of distinct variables involved:

Distinct variables used in conjoint analysis example

A conjoint study usually involves showing respondents product profiles and asking them to indicate (in a variety of ways) how much they like or prefer these alternative product profiles. Statistics are then used to work out the contribution that each product attribute is making to the overall like ability.

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1203 microsoft, sso, saml , azure, saml sso, SSO, SAML

Microsoft Azure- SSO set up with QuestionPro

What is Microsoft Azure? Microsoft Azure (formerly Windows Azure) is a cloud computing service created by Microsoft for building, testing, deploying, and managing applications and services through Microsoft-managed data centers [Wiki]. Create your free Microdoft Azure account here.

How to set up SSO with QuestionPro using Microsoft Azure? Follow the steps below to connect Microsoft Azure with QuestionPro:

Login to your Azure Portal.
Create a new application under Active Directory.

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Go into the app and click on Single sign-on under Manage in the second left navigation.
Now click on the pencil icon to edit the Basic SAML Configuration.

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Under Basic SAML configuration paste the ACS URL you get from your QuestionPro account in Identifier (Entity ID) and Reply URL (Assertion Consumer Service URL) input fields. Click on Save.

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Click on the pencil icon to edit User Attributes & Claims

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Click on Add new claim. In the right pop-up enter the Name of the attribute as emailAddress and select the Source attribute as user.mail. Click on Save

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Now scroll down to the bottom of Signle sign-on page. Here under SAML Signing Certificate click on the Download link in front of Certificate(Base64). Then copy Login URL, Azure AD Identifier, and Logout URL

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Now go to your QuestionPro account. Go to User Profile >> Global Settings. Here under SSO Authentication select SAM (Signed) from the drop-down menu and select Manual Settings as the Configuration Type. Now paste the values from your Azure app in the following manner:
1. Azure AD Identifier to Issuer/ Entity ID in QuestionPro.
2. Login URL to Signle Sign On URL in QuestionPro.
3. Logout URL to Logout URL in QuestionPro.
4. Upload the Certificate you have downloaded from your Azure app by clicking on the Chose file button.
Click on Save Changes.

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Now to test your SSO connection. Go to Single sign-on page in your Azure application and scroll to the bottom. Here click on the Test button and then in the right pop-up click on Sign in as current user you will be directly logged in your QuestionPro account.

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Note: If you don't have an existing QuestionPro account with the email address used in your Microsoft Azure platform then a sub-account will be added under your Organization (due to Just In Time provisioning) and you will be logged into the sub-account.

How to assign my Azure application to a user or a group of users? To assign the application to the users, follow the steps below:

Go into your Azure application and click on Users and groups under Manage in the second left navigation. Click on Add user.

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Here click on the Users and groups icon. Search and select the User/ Group to whom you want to assign this application and click on Select button at the bottom.

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License & Access Options

This feature/tools described here are available with the following license(s) :

Enterprise Edition